The U.S. is known for producing blockbuster films, fast food and a really insane amount of trash. We make up less than 5% of the world’s population yet generate 15-20% of its waste. Bottom line? The average U.S. citizen produces 2,076 pounds of trash per year.
Whether you blame it on our affinity for consumption, the built-to-break approach to modern manufacturing or our never-ending quest for convenience, it’s clear that our habits are far from sustainable. In an effort to reassess our personal contributions to this gargantuan problem, The Pegs (The staff at Roundpeg Benefit LLC) decided to follow in the footsteps of fellow B Corp Sustrana and try for A Day Without Waste. To participate, we all kept track of what we reused, recycled and threw away.
Here’s what we learned:
When our graphic designer Kiana reported back on her waste, she included the gas she used to drive to and from work. I didn’t even think to include fuel consumption on my list! That got me thinking about what else I might have wasted but failed to record:
Long story short: we waste more things than we realize. In fact, I’d bet money that I’m still forgetting something!
If you’re avoiding waste production, you better avoid eating. Over and over again, my colleagues and I encountered food packaging that couldn’t be recycled.
The real culprit here is the convenience of single-serve food items intended for those on-the-go. Which means the actual culprit is those of us (myself included) who buy individually packaged food items to ease the stress of a busy lifestyle. In my defense, some products aren’t available in other packaging. That said, some are.
While it pains me to think of giving up my cute little Babybel cheeses, I will definitely be scrutinizing my list of individually packaged purchases. Keeping a jar of applesauce in the office fridge is totally doable.
Our director of strategy’s waste included a banana peel and tea leaves, and I too found myself with a used tea bag and nowhere to put it. Our office is in a small business incubator and there’s no composting here but we’ll soon be moving to our own space and I’d like to try to introduce composting there.
On the home front, when I suggested composting my husband offered up childhood memories of snakes raiding odorous composting bins. I’m investigating ways to compost that won’t result in animal attacks or offensive odors.
There are a lot of disposable things out there and though we tried not to, we all ended up with items like paper towels, napkins, and tissues on our “trash” lists. Plastic baggies also showed up as well as paper cups and plastic cutlery. Toilet paper didn’t make it onto anyone’s list but I imagine there was some that went right down the drain, so to speak.
The truth of the matter is that as U.S. citizens we’re surrounded by things that are made to be trashed. At one point in time, cloth napkins and handkerchiefs were the mainstay but now I only see the former at upscale restaurants and the latter when I watch Mad Men.
It’s hard to resist the easy disposables out there. Some people are really dedicated to doing so (think reusable toilet paper) but even a moderate effort can have an impact. For me personally, sticking to real silverware and buying reusable snack bags will be a fairly effortless way to reduce waste.
My big epiphany at the end of the day was that a heck of a lot of our waste is avoidable, but that it isn’t particularly easy to avoid producing it. Sustainable behaviors often require more time, energy, thought, preparation and money.
If we want to reduce our waste on a large scale, we need to create an environment where it’s convenient to do so. I don’t know how many people would schlep their food waste to a composting facility but if the “trash guys” were also the “compost guys,” I think a lot more people would compost.
It’s a similar story when it comes to transportation. I drive to and from work and it takes me around 45 minutes each way. I’d like to take public transportation, but that would take me 3.5 hours. Admittedly I do live in a suburb, but if there was an option that didn’t multiply my commute time by a factor of five, I really would consider it.
Sometimes it seems like governmental support for sustainable initiatives is lacking even though legislators and governmental agencies are often working hard to encourage sustainable behavior. We saw their some efforts first hand working with our local county Department of Environmental Protection to develop tools like MyGreenMontgomery.org and campaigns to reduce stormwater pollution and increase the area’s tree canopy.
All the same, when we talk about sustainable innovation, it increasingly seems that it’s up to the private sector – to B Corps, social enterprises, socially responsible businesses and the rest – to find ways to make the good-for-the-world option an easy choice instead of one that eats away at time and money.
By Alison Klein – Alison is Roundpeg Benefit LLC‘s content marketing specialist. RoundPeg is an audience-driven communications firm that works exclusively with organizations committed to social good. In 2012, Roundpeg became the first marketing communications firm in Maryland to be named a Certified B Corporation.