GreenFest is billed as a family-friendly celebration with music, exhibitors, and games focused on engaging and inspiring the public. But at an event of the size and scale of GreenFest, it is not just Montgomery County residents who benefit. Area businesses, government agencies and nonprofit organizations also take away new knowledge, ideas and partnerships to help them expand their messages and brands.
For Silver Spring-based company Sunlight-To-The Rescue, the chance to meet area eco-conscious families proved a great way to show the advantages of residential solar energy.
“As a small solar energy business, GreenFest gave me the opportunity to network with the Montgomery County green energy family, meet prospective customers and let the community know about our business and the benefits of going solar,” company co-founder and CEO Jean-Yves Dalle said. “We made excellent contacts and generated great leads.”
Tiffany’s Oven, a Greenbelt caterer specializing in vegan fare appetizers, sandwiches, meals and desserts, said GreenFest was a great place to meet potential new customers and introduce them to what they do and how they do it.
“GreenFest is a wonderful outlet for a new vegan business like ours because it exposes us to those most interested in clean eating and living,“ owner Tiffany Thomas said, adding that GreenFest visitors noticed the company’s efforts to reduce its carbon footprint by doing things like cutting back on handing out business cards.
“Instead, we encourage everyone interested in contacting us at our vendor stand to take a photo of our banner. A lot of people took notice of that and really appreciated it,” said Thomas.
As no company is an island, many green businesses rely on partnerships with the communities they serve and other agencies to help reach new clients and customers.
Happy Joyous & Freewheeling is a D.C.-area nonprofit that teaches middle- and high-school students, adults and families safe bike riding and maintenance skills via community center clinics and workshops and partners with other non-profits. They get the word out about their programs mostly via employer-sponsored events and GreenFest gave them yet another avenue to connect with others.
“GreenFest gives organizations like Happy Joyous and Freewheeling a chance to improve and vitalize ways to travel and commute at the grassroots level in Montgomery County,” David Nam, the organization’s founder and Executive Director, said. “It’s a wonderful chance for HJF to serve the community and help younger cyclists.”
For Bethesda Green, a company focused on innovation, impact, and community to accelerate the sustainable local economy, events like GreenFest help foster community connections and allow the organization to identify future interns.
“It is important for us to stay involved with the community so people know who we are and what we do,” said April Ovens, Bethesda Green office and operations coordinator. “…GreenFest connects us with local green and social impact startups [that] may have interest in our incubator or other beneficial programs…[and] it’s great to see high school students interested and engaged in green related events and projects.“
If your company is looking to connect with local residents, identify new customers or find participants for your business’ programs, pencil Saturday, May 4, 2019 into your calendars now. GreenFest is the event for you!
By Kimberly Hodges and Felicia Hodges