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Director of Communications at Potomac Conservancy

Potomac Conservancy seeks an energetic communications strategist to join our growing team. The Director of Communications will report to the Vice President of Communications and work in a collaborative environment that is driven to meet online engagement and movement-building goals.

As a key member of “Team Potomac,” the Director will build a growing online base of clean water supporters who are inspired to drive meaningful change in our community. You will be joining at a critical moment for the organization as we launch an exciting, large-scale growth plan that will greatly expand our impact in the Potomac River region.

Founded in 1993, Potomac Conservancy is an environmental nonprofit with over 31,000 supporters in the greater Washington, DC metro area. We are the region’s leading clean water advocate, fighting to ensure the Potomac River boasts clean drinking water, healthy lands, and vibrant communities. We mobilize a passionate movement that empowers us to conserve riverside forests, pass strong water protection laws, and build strong communities. Join us and make a difference in your community!

Position summary and responsibilities:
The Director of Communications will use their creative talents to lead a proven content marketing strategy in support of our brand and engagement efforts. Full responsibilities include:

Editorial Control: Lead our digital engagement efforts and manage the editorial calendar. Produce brand- consistent and high-quality communications to target audiences. Collaborate with the Vice President of Communications and program staff on the development of compelling engagement tactics.

Copy: Drive our brand and engagement strategy through multi-channel communications. Write, edit, and distribute content for our monthly e-newsletter, blog, and social media channels (Facebook, Twitter, and Instagram). Maintain Potomac Conservancy’s website and ensure content is current and brand consistent. Assist with additional targeted communications and calls-to-action.

Project Management: Oversee the Annual Report publication and coordinate with the Development Team. Supervise 1-2 interns per year and coordinate with volunteers who support communications work.

Marketing & Public Outreach: Direct paid social marketing investments. Promote special events and support outreach efforts for our public engagement activities. Support Volunteer Leadership branding and outreach activities. Assist with earned media opportunities.

Data & Analytics: Utilize our Constituent Relationship Management (CRM) system, update communications-specific data, and track and analyze key performance metrics. Apply what we learn to optimize and strengthen our engagement tactics.

Administrative: Maintain media database, monitor public inquiries, track media impressions, and handle invoicing for communications-directed vendors.

Professional experience and qualifications:
This position is ideal for someone who is ready for an expanded leadership role with a collaborative and dedicated team. The role is best suited for a self-starter who has the drive to pursue excellence, a positive mindset to overcome obstacles, and the ability to employ creative tactics.

The required core competencies include:

  • Bachelor’s degree in a relevant area of study and 4+ years of strategic communications experience, or at least 7 years of relevant work experience;
  • An agile and organized leader who is adept at balancing long-term projects with short-term needs
  • An experienced writer, creative storytelling, and assertive editor who has a passion for crafting messages that inspire;
  • Led successful targeted and strategic communications across multiple channels; skilled at email, website, print, and social platforms.
  • A proven project manager and mentor
  • Demonstrates sound judgment, reasoning, and critical thinking skills;
  • Values process, systems, organization, and thoughtful planning;
  • Ability to adapt to change and problem solve;
  • Strong teamwork skills with an ability to work independently without close supervision;
  • Values and implements plans to promote diversity, equity, inclusion, and justice and centers Black, Indigenous, People of Color (BIPOC), LGBTQ+, and other marginalized communities.
  • A passion for protecting our local lands, waters, and wildlife; and
  • A background in or experience with media relations, publications, journalism, advocacy, databases, photography, videography, website programming, and/or graphic design a plus.

Location: Potomac Conservancy is located in downtown Silver Spring, Maryland. Our office is conveniently located adjacent to the Silver Spring Metro station. The organization currently employs a work-from-home (WFH) policy with the option to work in the office. When we deem it safe, we expect to implement a hybrid model later in 2022 with generous allowances for WFH hours.

Desired start date: February/March

Compensation and benefits: This is a full-time position (40 hours per week) with a salary range of $55,000-$60,000 based on the experience and skills you bring. In addition to occasional outdoor outings, benefits include medical and dental coverage; 18 days paid time off per year; 10 holidays per year; matching 403(b) retirement funds; flex spending accounts; and a fun and rewarding work environment.

To apply:
Please submit your application by February 5, 2022 to Vice President of Communications Melissa Diemand (diemand@potomac.org). To be considered, you must submit a thoughtful cover letter, your resume, and at least two writing samples. Include “Director of Communications” in the subject line.

Potomac Conservancy is committed to providing equal employment opportunity for all employees, and to providing employees with a welcoming work environment free of discrimination and harassment. All qualified applicants are encouraged to apply. We strongly encourage applications from Black, Indigenous, and People of Color (BIPOC) communities and those who have been historically less included in the environmental movement.